Pourquoi bio est devenu Activia ?
Pourquoi bio est devenu Activia ?
En 2002, le groupe utilise le nom d'Activia pour lancer en Europe centrale et orientale sa gamme de yaourts au bifidus. ... "Le nom Activia correspond encore mieux aux valeurs et aux effets bénéfiques du produit", se félicite Corinne Robin, directrice de la communication et de la nutrition chez Danone France.
Quand bio devient Activia ?
En 2002, Bio était outre-Quiévrain une petite marque au taux de croissance modeste. Afin de relancer le produit, Danone décide de lui donner le nom d'Activia. ... Au terme de ce changement de nom, une campagne télévisée a été menée sur la nouvelle marque. Un effort qui semble avoir porté ses fruits.
Is Activia good for your digestive system?
- Specialists at Dannon designed Activia to contain our probiotic yogurt culture Bifidobacterium animalis lactis DN-173 010/CNCM I-2494). Packed with billions of live and active cultures, Activia may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and a healthy lifestyle.
What is Activia bifidus?
- A product that is packed full of 4 billion patented bifidus in every single pot. That product is Activia – the world’s number one fresh dairy brand 2. Most yogurts only contain two ferments. Activia is different. It contains a unique mix of no less than five ferments, including its exclusive Bifidus, all carefully selected by Danone scientists.
Is Dannon Activia good for You?
- Dannon® Activia®is a yogurt brand that contains the probiotic culture Bifidobacterium animalis lactis DN-173 010/CNCM I-2494. Activia is a probiotic yogurt that may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle.
What are the ingredients in actactivia products?
- Activia products thus contain Bifidobacterium animalis DN 173,010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis.
