What does the Desigual logo mean?

What does the Desigual logo mean?

Desigual means creativity. Desigual means seeing life from another point of view. Desigual means inspiring people to take risks and think differently, to go outside their comfort zone." ... In a statement picked up by WWD, Desigual's chief marketing officer, Guillem Gallego, sheds even more light on the decision.

Is Desigual an ethical brand?

Spanish fashion brand Desigual has unveiled a 100 percent sustainable collection made in collaboration with Ecoalf that has been made from waste and recycled raw materials.

What happened to Desigual?

At that time, Desigual sales began to falter and in 2015 its turnover fell to 933 million euros, to 861 million (939.5 million dollars) in 2016, 761 million euros (830 million dollars) in 2017, 655 million (714.8 million dollars) euros in 2018 and around 600 million in 2019.

Who owns Desigual brand?

Thomas Meyer Thomas Meyer, owner of Desigual, founded the brand 36 years ago, in 1984.

What is the meaning of Desigual?

unequal, uneven Desigual (Spanish: [desiˈɣwal], Catalan: [dəziˈɣwal]; meaning "unequal, uneven") is a Spanish fashion company. It is headquartered in Barcelona, Catalonia, Spain.

Why is Desigual written backwards?

The reason why we flipped the 'S' was because it stood for embracing difference and making a statement, so we're going to do this to all the letters and be the first brand ever to flip its logo 100 percent backward,” said Guillem Gallego, chief marketing officer of Desigual.

Is Desigual Indian?

Desigual (Spanish: [desiˈɣwal], Catalan: [dəziˈɣwal]; meaning "unequal, uneven") is a Spanish fashion company. It is headquartered in Barcelona, Catalonia, Spain. It was started by Thomas Meyer in 1984. The company has a presence in 107 countries, with different distribution channels and several partners.

Who started Desigual?

Thomas Meyer Christian Meyer Desigual/Fondateurs

What is Desigual known for?

Famous for its distinctively bright colors and playful patterns, fashion house Desigual is one of the most popular Spanish brands today. ... Based in the vibrant city of Barcelona, the brand's motto is 'La vida es chula' or 'Life is beautiful'.

Who is Desigual designer?

Born in Barcelona Spain, and then taken to nearly 100 countries, Desigual is clothing brand that needs to be on your radar. Founded in 1984 and created by Thomas Meyer, the Spanish label was built on the idea of celebrating individuals through uniqueness.

When was the first Desigual logo created?

• 1984: The brand ‘Desigual’ was created in 1984. The idea came from Spanish filmmaker Isabel Coixet, 1986: The company opened its first own store in the harbor of Ibiza and included its first logo – a graphical representation of a naked man and woman holding hands – designed by Peret.

What is Desigual's philosophy?

• Desigual. Desigual claims to have a philosophy based on positivity, tolerance, commitment and fun. Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept. Some of the concepts used by the company are Real Life, Magic Stories,...

Who is the CEO of Desigual?

• Desigual. Founded in 1984 by Swiss businessman Thomas Meyer on the island of Ibiza, Desigual was managed by Manel Adell from 2002 until December 2013. Manel Jadraque then became the new CEO.

Where is desidesigual clothing made?

• Desigual's clothing is mainly manufactured in Asia (73% of production), primarily in countries such as China and India. Some is also manufactured in Europe and the Middle East (27% of production). In 2020 the company made public the list of garment factories actively working for it around the world (Tier 1 suppliers).