What is in a press kit?

What is in a press kit?

What's included in a press kit? Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.

What is a press kit in PR?

A press kit is an information package provided for members of the media to promote events, organizations, products or candidates. A press kit is also known as a media kit. ... Public relations (PR) professionals of all kinds use press kits regularly.

What is a press kit in business?

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.

What is a press kit for an actor?

One of the biggest mistakes actors make is not having a press kit. ... A press kit is comprised of images, media, article clippings, and anything else that displays your work. Press kits are usually electronic now – in PDF or micro-site form. They should be easy to read and easy to send to anyone you're targeting.

What is the purpose of a media kit?

The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the ...

What is the difference between a press kit and a media kit?

In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.

What is a media kit used for?

The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the ...

What is a media kit for influencers?

An influencer media kit is a digital portfolio that tells your clients everything they need to know about you. It is an opportunity to highlight your achievements and showcase your USP (unique selling proposition). For anyone trying to build a personal brand, media kits are essential.

How do you send a press kit?

If the press kit is a package about an event, write a brief statement saying what the event is, when it is and what you have attached. If the press kit is about a local business, write a brief statement about why you are sending the kit. Attach the press kit file to the email.

How do I make a press kit?

Look for a printed web address on brochures and business cards. Review the website to see if there is a link specifically stating "media," "public relations," or "press kit." In some cases, you may need to click on a link which says "contact us" or "more information" to be directed to the press kit.

How to make a press kit?

• Step
• 1: Decide on the purpose and format of your press kit. Deciding on the purpose and format of your press kit should...
• Step
• 2: Create your company’s brand elements and media assets. Following on from the previous step, in order to...
• Step
• 3: Create a list of past, but recent, press mentions. When we talked about the main components of a...

What to include in press kit?

• Many press kits include a folder with pockets that hold brochures, press releases, price sheets and other information. Include reprints of other media coverage you’ve received to show that other media outlets have found you newsworthy.

What's in a press kit?

• Cover page. The cover page is the “cover page” of your press kit. It is the one that captures and catches the eye!
• The table of contents. As basic as it may sound, a summary is essential. Indeed, it helps the journalist to navigate in...
• Presentation: values and concepts. The presentation page of your company is essential. It tells your...
• Your history.

How to create press or media kit?

• How to Create a Media Kit: Write a brief introduction. Include a concise and informative summary of your business. ... Add notable press releases. If you're simply showcasing your business, you can include three press releases which highlight milestones your business has reached. Provide a backgrounder. ... Showcase your statistics. ... Include media assets. ...